The main purpose of imprinted promotional products is to expose your brand to prospects and customers. The assumption, of course, is that putting your brand on the side of a useful device puts that name in front of customers and prospects when they are ready to buy. The key to making this concept work is to select the product that matches your company based on these three criteria.
 1.Price
 There are price issues that go beyond just what you are willing and able to spend. For example, if you want to give out a tote at an event, the least expensive ones are made of paper or plastic. Yet paper and plastic totes are likely to get thrown away after the event is over. The money spent brings your company no long-term exposure. The additional investment in a canvas tote, backpack, sport bag, or other carrier as your promotional handout can generate exposure for years to come. It's best, therefore, to consider the value of the investment before choosing your promotional gifts.
 2.Fit
 Thinking about how your promotional gift is perceived in relation to the kind of products and services your business offers is an important consideration. Does your company sell high-ticket items? You may want to support that positioning with something classy such as heavy canvas boat bags, a leather satchel or custom tote bags with an embroidered imprint. On the other hand, if your business is a chain of retail stores, you may opt for promotional pens imprinted with your company logo that can sit in a cup at the checkout counter. If you have a chain of pizza restaurants and make deliveries, you may want to choose a magnetic-backed calendar customers can put on their refrigerator door that prominently displays your call-in phone number. Every business is different and, fortunately, there are literally thousands of options for promotional items, so you can find one that is a perfect fit.
 3.Life
 Another important element in making your selection is the perceived length of time that the gift will be used by the recipient and the type of exposure it will receive when being used. Promotional Bags, such as grocery style bags imprinted with your logo, can travel everywhere and be seen by your prospect or customer. Mugs can be also be used in the kitchen to provide daily exposure. Promotional pens are virtually universal as they are used at home, at work, in retail stores, in grocery stores, at conferences and trade shows. Pens get significant exposure, but may have a somewhat shorter life than mugs, caps, portfolios sport bags and other imprinted gifts.
 With so many promotional gift items available, choosing can be difficult. Weighing the fit and the length of brand exposure against the price is the best strategy for making the right choice for your company.
  of MARCO Promotional Products